August 17, 2010 7:00 PM - 5 attended
"Call to Action" Strategies -Gaining More Lifetime Customers with Free Content
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This month we will be sharing and discussing specific strategies for getting a qualified stream of customers using the power of free information. If you never read Chris Anderson's recent book Free: How Today's Smartest Businesses Profit by Giving Something for Nothing, I encourage you to pick up a copy today.
We'll discuss how savvy businesses are profiting even during economic slowdowns by giving away free information.
We'll be discussing:
- How to create a free product or free content to give away for your business.
- How to re-purpose your information to distribute it in multiple formats- video, audio, text
- Why you need a single landing page for your business and how to create one. We'll set one up during the meetup.
- How to distribute your information digitally or through fulfillment centers.
- How to create a content rich youtube channel, blog or podcast show for your business that brings in new subscribers and sells your products and services on the backend.
- And much More !
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Beth CooperAs usual I got some great pieces of information (important URL's and resources) it planted ideas in my head for my projects (good ideas!) interspersed with some info that wasn't relevant to my specific situation - definately worthwhile! I would like to see sessions kept to one hour, this one ran long and information could've been delivered more quickly. Thank you for another good learning experience Johnathon!
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Your organizer's refund policy for "Call to Action" Strategies -Gaining More Lifetime Customers with Free Content
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