Hey gang,

Just a reminder about tomorrow night's Knoxville Marketing Meetup at 7pm.

Also, don't forget that we'll be meeting back at the WVLT VOLUNTEER TV station this month.

Tomorrow night, we'll be sharing and discussing specific strategies for getting a qualified stream of new customers using the power of free information.

In direct response marketing, we call this strategy creating a "call to action".

A good call to action usually involves giving your customers useful, valuable information that improves their life in some way. When I say valuable information, I am talking about remarkable content that may include:

• Free White Papers or Special Reports
  
• Instructional Webinars
  
• A Free Audio CD
  
• A free DVD or Special video report
  

We'll discuss how many savvy businesses are profiting even during economic slowdowns by giving away free information and how to apply this strategy to your online or offline business.

We'll also be discussing the most common mistakes made by businesses with this this "call to action" strategy. Hint - over 95% of small businesses make this mistake.

We'll be discussing:

• How to Create a "Call to Action" for your website.
  
• Why you need a single landing page for your business and how to create one. We'll set one up during the meetup.
  
• How to create a free product or free content to give away for your business.
  
• How to create a webinar for your business.
  
• How to re-purpose your information to distribute it in multiple formats- video, audio, text
  
• How to distribute your information digitally or physically through fulfillment centers.
  
• Also, how to create a content rich Youtube channel, Blog or Podcast show for your business that brings in new subscribers and sells your products and services on the back-end.
  
• And much More !
  

If you are serious about turning more online visitors into lifetime customers, don't miss this meetup.

Hope to see you tomorrow night!


Jonathan